Messi Chicken Sandwich to the Hard Rock Menu

Hard Rock Cafe® Maldives and Hard Rock Hotel® Maldives Adds New Messi Chicken Sandwich to the Menu as Part of Soccer Legend’s Ongoing Partnership with Hard Rock International

To welcome Messi to the U.S., a new namesake menu item is now available globally at Hard Rock Cafe locations and select Hard Rock Hotels & Casinos via in-room dining
Lionel Messi, world-renowned soccer sensation and international icon

Maldives; July 19, 2023 – Hard Rock Cafe® Maldives, Hard Rock Hotel®Maldives and Hard Rock International are once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item - the Messi Chicken Sandwich, “Made For You by Leo Messi”. Inspired by one of the soccer legend’s favorite Argentinean dishes growing up, the new “Milanese style” Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer and more importantly, South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. 

Starting today,foodies, soccer and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining worldwide, including Hard Rock Cafe® Maldives and Hard Rock Hotel® Maldives.

"I’m thrilled to bring the flavors of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can't wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am.”

The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and an herbed aioli. Paired with fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.

The new “Milanese style” Messi Chicken Sandwich

“We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Maldives, said Tolga Unan, Managing Director at Hard Rock Hotel Maldives. “The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favorite.”

As part of the campaign, Hard Rock International has released a TV commercial directed by Marco Grandia and the Yes, We’re Open agency titled “Something New is Cooking,” starring Lionel Messi and now airing in local markets around the world. In addition, fans can unlock unique 360 digital experiences by scanning a QR code, leading to a special welcome message from Lionel Messi himself, an AR experience with Messi and the Chicken Sandwich, Messi trivia games, online shopping and more.

“Greatness Happens Here” ushers in the next era of Hard Rock International’s partnership with Messi, following the March 2022 launch of the “LIVE GREATNESS” campaign and the Messi Burger. In November 2022, the brand launched a new co-branded retail collection and special-edition version of the fan-favorite Messi Burger – the Champion's Edition – in honor of Messi’s world championship run and historic win.

To stay tuned for upcoming announcements stemming from the “Greatness Happens Here” campaign and find additional information on Hard Rock Cafe, please visit https://www.hardrockcafe.com. To learn more about Hard Rock Cafe® Maldives and Hard Rock Hotel® Maldives, visit https://www.hardrockhotels.com/maldives/.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.