Discover how the rebirth of “real food” culture is redefining our plates, from both a cultural and health perspective - and what this means for F&B businesses.
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In an era recently dominated by fad diets, quick-fix food trends, and off-the-wall innovations that seemed to follow the idea “the weirder the better” (fuelled in large part by social media and its viral food trends), there's now a growing movement back to the basics - a return to real food. Thanks to a combination of increasing consumer awareness around health and well-being, and the fact that research has shown that people all over the world care more and more about the ethics and sustainability of the products they choose, this increasingly discerning and conscientious customer is creating a major shift in demand around F&B.
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