Chiang Mai Hotel’s Organic Farming Initiative Burgeons With New Partnership

CHIANG MAI, Thailand (April, 2024) – Meliá Chiang Mai has joined forces with a new sustainable and chemical-free farm to source the likes of rare, local greens, cage-free eggs and sterilised fresh milk, expanding its ‘360° Cuisine’ program.

In a bid to work closely with local farmers to help them improve sustainability and encourage ethical production to ultimately make the overall food system more resilient, the hotel has formed a partnership with organic gourmet farm Rong Khum in San Pa Tong.

The hotel sources organic Jasmine rice, cage-free eggs, fresh organic milk free of added hormones, vegetables such as betel leaves, coriander, spring onion, star gooseberry and chili, and fruits including longan, lychee, papaya, dragon fruit and bananas from Rong Khum for guests’ meals at Mai Restaurant & Bar, Laan Na Kitchen, MAI The Sky Bar and Ruen Kaew Lounge.

Chiang Mai University Professor Dr. Puangrat Kaewlom, who comes from a long line of farmers and is passionate about research into sustainable agriculture, established Rong Khum about two years ago. 

The farm joins the hotel’s network of ethical and chemical-free suppliers including gourmet farm SEED in San Sai District and Jartisann’s Original Thai Cheese, which crafts artisanal cheese made from high-quality, locally sourced raw cow’s milk.

The network is a central plank in Meliá Chiang Mai’s ‘360° Cuisine’ program, designed to reduce the hotel’s carbon footprint and promote healthy eating. 

Under the program, the hotel sources ‘farm to plate’ organic produce that travels only a short distance. As much of each ingredient is used – roots, leaves, stems, stalks and more – in a ‘thoughtful cooking process’ before ‘plate to farm’ food waste returns to the farms as fertilizer in a truly 360° concept. Leftover cooking oil is sent to be recycled into biodiesel.

Since the 360° Cuisine program’s inception in 2022, the hotel has sent more than 3300kg of leftover food for compost and fertilizer to both farms and more than 660kg of cooking oil to a biodiesel producer.

“It’s no easy feat to operate a chemical-free farm and it’s more expensive to support sustainable agriculture,” said Meliá Chiang Mai’s executive chef Suksant (Billy) Chutinthratip. 

“Yet we believe it’s crucial to engage directly with local farmers, producers, professors and health sector professionals to create a unique connection within the community that ultimately benefits the health of our guests, our community and our environment.”

Meliá Chiang Mai also ushers guests onto SEED and Rong Khum to meet local farmers and learn more about sustainable farming and healthier eating, as part of its Journey to the Farm Package.

The hotel was recently awarded the “Chiang Mai Green Kitchen” certificate for a second year and the new “Sustainable Healthy Food Program” certificate from Thai Health Promotion Foundation and Chiang Mai University in recognition of its efforts to go above and beyond to implement sustainable practices in its kitchens and contribute to healthy food practices in Chiang Mai. 

The Tourism Authority of Thailand has also certified the hotel with a “Five-Star Sustainable Tourism Acceleration Rating”.

To contact Meliá Chiang Mai or to make a booking, email reservation.chiangmai@melia.com, call +66 52 090 699 or visit https://www.melia.com/en/hotels/thailand/chiang-mai/melia-chiang-mai/index.htm

Under the 360° Cuisine program, the hotel sources ‘farm to plate’ organic produce that travels only a short distance. As much of each ingredient is used in a ‘thoughtful cooking process’ before ‘plate to farm’ food waste returns to the farms as fertilizer in a truly 360° concept.

Meliá Chiang Mai’s Executive Chef Suksant (Billy) Chutinthratip at organic gourmet farm Rong Khum in San Pa Tong.

Meliá Chiang Mai has joined forces with sustainable and chemical-free farm Rong Khum to source the likes of rare, local greens, cage-free eggs and sterilised fresh milk, expanding its ‘360° Cuisine’ program.

The hotel sources organic Jasmine rice, cage-free eggs, fresh organic milk free of added hormones, vegetables such as betel leaves, coriander, spring onion, star gooseberry and chili, and fruits including longan, lychee, papaya, dragon fruit and bananas from Rong Khum for guests’ meals at Mai Restaurant & Bar (pictured), Laan Na Kitchen, MAI The Sky Bar and Ruen Kaew Lounge.



About Asset World Corp Public Company Limited

Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. 

Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. 

The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. 

Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. 

AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects. For more information, please visit the company's website at www.assetworldcorp-th.com/en/home.

About Meliá Hotels & Resorts

Meliá has 125 hotels in Europe (57), America (19), Cuba (15), Africa (5) and Asia (29). We are present in 31 countries and currently have 24 hotels under development in 10 countries. 

At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service. This means that we offer our guests a unique wellness experience. 

Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience. An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest. 

We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. 

You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness. 

Follow Meliá Hotels & Resorts on Twitter @MeliaHtlResorts, Facebook @Melia.Hotels and Instagram @meliahtlresorts. www.melia.com.



About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá and Affiliated by Meliá. 

The Company is one of the world's leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. 

Its commitment to responsible tourism has led it to be recognised as the most sustainable European hotel company according to S&P Global's Sustainability Yearbook 2024, as well as being a "Top Employer 2024" brand in Spain, the Dominican Republic, Mexico, Italy, Germany, France and Vietnam. Meliá Hotels International is also part of the IBEX 35. 

For more information, please visit www.meliahotelsinternational.com